British problem gambling charity GambleAware reached a new record of engagement with high-risk male gamblers in August, new data has shown. A 74% engagement rate is a record for the organisation following and is the result of a high-cost training program implemented in early 2021.
The UK-based charity splashed $4.2million on the training program aimed at increasing the awareness of problem gambling, targeting players at high risk aged 22 to 55-years-old, with an emphasis placed on men between 25 and 34-year-old.
The report detailed how calls to the gambling helpline had increased a staggering 41% during the last two year, with GambleAware CEO Zoe Osmond encouraged by the increase in people seeking help.
She said: "The National Gambling Treatment Service brings together a network of organisations across Great Britain that provides free confidential treatment and support for anyone experiencing gambling harms.
"It is heartening to see that this campaign is helping to signpost more people to treatment for gambling harms, and also working to drive greater awareness of the provision of treatment services."
The percentage of at-risk gamblers in this group has grown to reach 60% of those polled in August, versus 47% in May of 2020.
The news comes as GambleAware also announced a new collaboration with FutureGov - a services company that engages is structural change, stigma reduction, and data collation. They work with health services and social care, such as the NHS.
They will collaborate extensively over the course of the next few months to drive projects forward, with the main objective being the continuation of providing channels to players who are considered to have a gambling problem in the UK. This will help leading online casinos as they look to offer improved problem gambling solutions as well as an improved enjoyment of their services overall.