LeoVegas Using Artificial Intelligence To Protect At-Risk Players
LeoVegas has introduced new AI-driven, personalised deposit limits to better protect online casino fans playing in the UK.
In late October 2021, LeoVegas faced criticism for falling short of customer due diligence procedures, but the company faced no sanctions after improving the way it performs these checks.
Now, LeoVegas is using data from a leading UK credit reference agency to earlier identify customers who could be at risk. When a player starts to make their first deposit, LeoVegas contacts the agency for more information and then they use their risk prediction model to assess potential problems.
In an interview with Gambling Insider, Managing Director UK at LeoVegas Group, Paul Dixon, said: “We take sustainability seriously at LeoVegas and do our very best to offer a safer gambling experience.
“These personalised limits don’t affect the playing experience, but any players that show signs of developing harmful gambling behaviour, or players whose financial indicators suggest they shouldn’t play, or players who have already reached their limits, are immediately blocked from depositing funds.”
Mr Dixon said all the data they receive complies with GDPR regulations and they take data security and privacy very seriously.
He added that if players believe the deposit limit is incorrect, they are able to contact LeoVegas’ customer support team, who will do an enhanced manual affordability check.
LeoVegas is set for an important year in 2022 as it celebrates a decade in the business in February, and it seems the casino’s players will enjoy a better experience than ever.
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